Jaden Graham

HULU REDESIGN

Designed in Figma

PROJECT DESCRIPTION

This project explores the skill of rapid prototyping to simulate a quick client deadline. The task was to choose an existing streaming platform and conduct user testing to analyze frustrations with the interface.

User research conducted on 7 individuals aged 20-25

USER PERSONAS

SKETCHES

PAPER PROTOTYPING

BEFORE

Menu icon on cover images added another user task

Continue watching section farther down the page

No play button signifier on cover images

Problems with legibility for text and icons

Menu icon on cover images added another user task

Continue watching section farther down the page

No play button signifier on cover images

Problems with legibility for text and icons

Menu icon on cover images added another user task

Continue watching section farther down the page

No play button signifier on cover images

Problems with legibility for text and icons

Play button is secondary

Teleparty and watch party icon doing the same task

Episodes layout is very crowded

Exit icon loses visibility in the top corner

Play button is secondary

Teleparty and watch party icon doing the same task

Episodes layout is very crowded

Exit icon loses visibility in the top corner

Play button is secondary

Teleparty and watch party icon doing the same task

Episodes layout is very crowded

Exit icon loses visibility in the top corner

AFTER

Replaced menu icon with “add to list”

Continue watching is the first section option

Added overlay buttons to avoid clicking on menu first

Increased text and icon sizes

Replaced menu icon with “add to list”

Continue watching is the first section option

Added overlay buttons to avoid clicking on menu first

Increased text and icon sizes

Replaced menu icon with “add to list”

Continue watching is the first section option

Added overlay buttons to avoid clicking on menu first

Increased text and icon sizes

Play button has a better CTA

Added “like” and “dislike” buttons to remove extra click

Changed layout of episode list to allow for more space

Increased size of exit icon and added a drop shadow

Play button has a better CTA

Added “like” and “dislike” buttons to remove extra click

Changed layout of episode list to allow for more space

Increased size of exit icon and added a drop shadow

Play button has a better CTA

Added “like” and “dislike” buttons to remove extra click

Changed layout of episode list to allow for more space

Increased size of exit icon and added a drop shadow

SIMPLIFYING MOBILE

I combined "My Stuff" and "Profile" into one page for more efficiency in terms of navigation and visibility. There was minimal space being used on the profile page and too much being used on the "My Stuff" page. The user would now be able to go to one central location to see their list, recent watches, and account information.

CARD DESIGN (Before & After)

© 2025 Jaden Graham

Email

© 2025 Jaden Graham

Email

© 2025 Jaden Graham

Email