URBAN SOIL
PROJECT DESCRIPTION
This project showcases a semester-long rebranding project that includes a complete brand book along with campaign materials. We were tasked with choosing an existing non-profit campaign to redesign. I have a strong belief that every human should have access to fresh and affordable produce, so I chose the Urban Farming Institute of Boston.
NAME CHANGE
I changed the name Urban Farming Institute of Boston to Urban Soil. This new name is short, relevant, and appeals to a younger target audience.
LOGO IDEATION
MOODBOARDS
I had two different directions for the brand: one that was bold and vibrant to reach a younger audience and one that a little bit more mature and educational. The client unanimously agreed on the second choice.
FINAL BRANDING MATERIALS
LAUNCH CAMPAIGN
